Website, optimised responsive design, maximum sharing ability.
How & Why features the writing and drawings of its two co-founders. It offers articles that are insightful, thought-provoking and funny. It encourages others to join the conversation via social media.
How & Why required a website to showcase talent (via the written pieces) and create engagement. The articles were to be the main focus. No purchases were to be made or encouraged via the website. How & Why cares about its material and making it accessible for people to read and enjoy.
As a creative team, the How & Why co-founders had clear ideas of how their website should look and perform. This involved close attention to detail, precise colours, fonts and presentation. The right atmosphere and brand representation were essential.
Above all, they wanted to work with people who were passionate about their work and shared that enthusiasm with them.
User experience was of paramount importance. This involves accurate display (on all devices) and ease of movement around the website. Visitors need to access the articles as quickly and easily as possible.
We enjoyed discussing how to achieve the best user experience, involving responsive design and offering suggestions to help How & Why attain its goals. This included the use of promotional panels on the website, for example.
As so many images were involved with the website we were careful to ensure that pages loaded quickly.
With such brilliant content and clear design requirements, the website and the team involved were a joy to work with.
We are very proud of the How & Why’s website and enjoyed the development process from start to finish.
A fully responsive read
The website looks great on all devices, even on a Kindle, which is a bit of an in between size. Therefore, everyone can read the content and enjoy the artwork comfortably which was a vital requirement.
We had interesting discussions about comment facilities and embedding social media feeds, giving reasons for and against using these facilities. Importantly, social media share buttons remain visible as readers scroll through articles making sharing as easy as possible.
Efficiency was a big consideration, from the re-use of site content as appropriate to website administration. This support ensures that the How & Why team and its readers enjoy optimum benefits from the website.