Pathologica main case study image
Pathologica main case study image
Pathologica main case study image


Springboard for veterinary clinical software

Who's Involved?

Pathologica is looking to gain interest in a really exciting new development in clinical science using software to provide rapid clinical interpretations.  We worked together with Ben Hayward to provide Pathologica with Branding and a website portal for their product.

What was needed?

Their software provides rapid clinical interpretations at point of care, generating expert-level reports from routine blood test data.  The reports that the system gives are

  • Biochemistry results
  • Haematology results
  • Biochemistry and haematology values, combined with clinical signs

They needed an online presence for their software, something that would explain what their product does whilst also promoting their brand.

What happened?

We developed a site that conveys their clinical expertise using a clean and clear web design that is easy to understand.  Their product is very clever but simple to use and we have created a site for them to reflect these values.

This site is a gateway to their demo system as well as their main digital presence.

Pathologica as seen on a tablet device
Pathologica as seen on a small screen

The Client’s Perspective

Our business is very much in its nascent phase, so there was a good deal of discussion as to what we realistically wanted at this timepoint. This would still allow it to change and expand in a coherent way as the business expanded in the future to require additional features and function.

A simple landing page was finalised, with good advice from Climbing Turn on the pros and cons of various ideas or approaches. The branding and logo were then designed with Ben in a smooth and timely way, allowing the theme and our ethos to shine in the final construct. Ideas were discussed and discarded or modified but the whole process remained enjoyable.

We are proud of and really like the final website created with Climbing Turn and would recommend them without hesitation.