Google will be sunsetting their Universal Analytics in July 2023. They are recommending that all sites migrate to their new Google Analytics 4 which enables you to measure many different kinds of data.
"Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem."
Which version does your site have?
Take a look at the source of your web page, you can usually do this by right clicking on the page (not on an image) and choosing "View source".
Search for your Google ID which will look like this:
where the Xs are your own individual Google ID.
If you find these then you are already using the newer Google Analytics 4
If you see this type of ID
Then you are using the original Google Analytics tag which will stop functioning in July 2023.
Google in the press
Austria, Denmark and France have taken the decision that the measures that Google has taken to comply with data protection to be insufficient. This is because user data is transferred to the US.
Here are some ways in which you can make your site more compliant
- Consider an alternative for Google Analytics
- Use the IP anonymisation function
- Obtain your visitors' consent to use Google Analytics (e.g. in your cookie consent form)
Growing your audience
It is interesting to see statistics about your website traffic, but how best to improve it? There are many ways to encourage more visitors to your site and we intend to add some tips into our subsequent newsletters. But do not forget to make sure that your site is worth visiting when they get there.
Your website is often the first place that a visitor experiences your brand, it better be good. It had better be offering them all the things that they want and it had better be making that plainly obvious!
If you are not sure that this is the case then just give us a call.
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