How and Why has Launched

Images from the How and Why website

When How and Why approached us about their new project, we were delighted.  I had read some of their articles and was blown away by the talent they have at making complicated topics totally understandable for the layperson.

At that point I hadn't realised that they were also quite artistic.  I'm not just talking about the drawings and images that they produce; I'm talking about the way they approached the project.  The colours and feel of the site was quite clear in their heads.
How and Why had a clear vision of what they were trying to achieve and had done significant research into what their audience would be looking for and how they could bring something new to the arena.

I started to understand why they had not chosen to go with a CMS that tied them into a theme.  They didn't want to use a theme, they wanted to create a totally new experience for their readers.

They needed to be able to insert images exactly as needed, they wanted to be able to use drop caps when they felt it was appropriate, they wanted to emphasise text with block quotes or pull quotes.  They wanted the whole site to effervesce with their own brand of witty science.

We created a web design to match their requirements and we advised them on how to work most efficiently. We developed the site so that they could have bite sized content that could be re-used on key parts of the site. We advised them on how to promote features and how to entice visitors to share their content on social media platforms.

It's a beautiful site full of rich information in images and text.  
We are proud to be part of the project.
Take a look for yourself! Link to  How and Why website Link to How and Why website

Climbing Turn logo

Clear understandable advice from Climbing Turn

Give us a call on +44 (0)1438 791010

Let's talk

Other blog items

AI UK opening address at the Conversation Stage

AI UK 2024

The AI UK Conference held on the 19th and 20th of March 2024

IT Business owner has just had a great idea

Should you be selling something else?

Victorian Cash Register

Engage your website visitors

What is your number one service or product?

The terminator from the film of the same name

Teaching Ethics to AI

I will be back!

The blockchain visualised as a metaverse of objects

Blockchain Consensus for change

It's More than Just Crypto Currency

AI image created from text: Black stallion creates thunderbolt of business innovation

How AI Benefits Business

5 Business Benefits of AI

Storage at London Drum Company

London Drum Company New Site Launch

Online Drum and Percussion Hire

Cartoon image of a spy

How much do you share?

Privacy at a bus stop

Example of a Google Analytics page

Google Analytics

MAMP setup

How to use MAMP (Mac Apache MySql php)

How to run multiple projects simultaneously with MAMP

Image of Desktop and mobile views of site

Introducing BTR International

International move management services

DragonVet Branding

DragonVet: a Hand-crafted Digital Presence

Make your message clear

Merlin Logo

Merlin Engine API builder

Get Ready… It’s Almost Here!

Criminal stealing you data

How to prevent Phishing

Phishing is associated with a particular type of nasty fraud.


General Data Protection Regulation

This new regulation comes into enforcement on the 25th of May 2018.

Lasting Impressions for Expression Engine v4

Lasting Impressions for ExpressionEngine

Lasting Impressions is ExpressionEngine 4 ready!

Skull and crossbones

Cyber Security

Five tips on how to keep your business safe

Key Performance Indicators

Is Your Website Rubbish?

How to measure its success online

Make your customers happy

Top tips to woo customers

Things that customers love

Customer Satisfaction

Top mistakes that lose you customers

Top 5 mistakes to avoid when publishing on the internet.

EU and British Flags

Is your Web Site Ready for Brexit?

Leaving the EU will bring both threats and opportunities

Whack a Witch

Primary School Children Code HTML

Climbing Turn blog image

Curse of the Brochure Site

Missing the opportunity

Climbing Turn blog image

A Web “Page”

It’s NOT a page!

Climbing Turn blog image

Expression Engine MSM and CartThrob

Using the same channel to sell items on different sites

Climbing Turn blog image

Exceptionally Dull Weirdos

This is a response to Willard Foxton's recent article on the Daily Telegraph blog

Climbing Turn blog image

The Website Machine

What is a website?